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Welcome to NeuralAdX Ltd, the home of AI Generative Engine Search Optimisation. We are the early adopters of learning how GEO (generated engine optimisation) works and developing the key knowledge and technical skills required to alter and add online content for you to ensure that it will be seen, cited and referenced by all AI search engines to users queries.

The best example of this for most people is the Google overview result that appears at the top of a users search result when using Googles browser. Previously, there would have been paid advertisements at the very top, but now this has changed as Google is now using a AI Generative Engine Search (Google Overview) to determine what the top result will be.

Considering statistics show that in the last year (May 2024 to May 2025) Google owned 93.67% (statcounter, may 2024-2025) of the search engine market share, this now means that Generative Engine Search Optimisation will become the new SEO. Especially when you add into mind the other Generative Engine Search engines that take up the rest of the search engine market share such as Chat GPT, Perplexity, Claude, Meta AI, Bing, Microsoft Co-Pilot and many more which are growing in popularity.

The final confirmation that Generative Engine Search Optimisation is the future, was when Google announced in their I/O conference keynote speech on May 20th 2025 that they are going to release a new Google AI Mode search. This search option will be added to their browser as the first option on the toolbar, which shows clear intent to guide user behaviour further into the path of AI search.

With all the above taking place, we could confidently conclude that there is a huge emerging market developing for Generative Engine Optimisation. So we took it upon ourselves, to comprehensively research and learn the key knowledge and technical skills required to be able to provide a service that achieves the GEO-bench improvement of up to 41% 

This essentially translates to our company being able to make any website or online content, improve it’s success rate of being shown as the number one AI Generative Engine search result (overview) by 41% when compared with no Generative Engine Optimisation. (arXiv:2311.09735v3 [cs.LG] 28 Jun 2024)

We can definitively state this as Academic studies from Princeton University have proven via a extensive study using 10,000 search tests that the correct Generative Engine Optimisation techniques will improve the chances of being cited at the top spot by AI Generative Engines by up to 41% when using Generative Engine Optimisation Techniques.

This presents a huge opportunity for every business owner who implements Generative Engine Optimisation and we are here to provide this revolutionary service to ensure that businesses thrive in this new and exciting era of artificial intelligence.